Founder & CEO, Lawrencedale Agro Processing India (Pvt). Ltd.
Palat Vijayaraghavan founded Lawrencedale Agro Processing in Ooty, The Nilgiris during March 2009 after being witness to the numerous troubles which the farmers go through in managing the life-cycle of their harvest. The farmers, especially those with land-holding of less than 2 acres, are at the mercy of numerous intermediaries, when they (farmer) want to sell the produce.
Vijayaraghavan, along with three partners, innovated to walk with the farmer in the entire life-cycle of the harvest and get them beneficial forward market linkages, besides offering a host of farmer services to improve the quality of the yield while reducing dependency on chemical pesticides. Lawrencedale Agro Processing works with thousands with small land-hold farmers across South India to improve their realizations and bring in global best practices. With this foundation, Vijayaraghavan re-defined the fresh produce post-harvest management processes to drastically reduce the supply chain losses along the farm-to-fork link which enabled the retailers to increase their focus on the front-end.
Innovating further, Vijayaraghavan has put in place a series of technology processes to drastically reduce the contaminants from the fresh produce and make them Safe- To-Consume. An Automobile Engineer by education, Vijayaraghavan is a long-time resident of Ooty, and has been active in preserving the natural environs of the ecological biosphere of Ooty through eco-friendly landscaping and improving the town's infrastructure. Vijay, a passionate and hands-on manager at Lawrencedale Agro, is also active in various facets of society development in Ooty and is actively involved in Road Safety Awareness.